Fred Berry has experience in clubs such as Anderlecht, Panasinaikos, Omonia Nicosia, Vyborg, and now is one of the most innovative executives in European football. At Anderlecht, he revitalized the club's sporting strategy, modernized the player selection model, and placed talent development at the heart of the project. Previously, he led Vyborg from the Danish second division to the forefront of the top league to compete for European competitions. His experience and vision fits perfectly with our goal: to build a sustainable, competitive and ambitious Sampdoria, supported by data and technology, and led by experienced executives.
Fred Berry said: "It is a great honor to take on the position of Sampdoria, a club with undeniable history and reputation, as well as great potential in the future. I am totally aware of the challenges we face, but I believe that through hard work and a clear, long-term strategy, we can help Sampdoria return to where it is. We especially want to create something that fans are proud of. This work begins today."
With appointing Fred Berry, we welcome Massimo Donati. He is a young coach who is well versed in Italian and international football. As a former midfielder who has played for teams such as Sampdoria, Donati has established a promising coaching career, characterized by clear thinking, strong professionalism, and good at stimulating the greatest potential of young players. His work over the past few years is obvious to all, and we are sure his passion and leadership will make a difference.
Fred Berry and Donati will be assisted by Andrea Mancini, who will serve as athletic director. Andrea Mancini always demonstrates a deep sense of belonging to Sampdoria, and we are sure that together the three will form a young and modern team with the ability to lead Sampdoria back to the goals we all hoped for.
At the same time, the club's ownership remains solid and is fully committed to investing in the future of Sampdoria. The delay in the determination of these critical appointments was due to extremely careful assessment, and we hope to think deeply and fully recognize the mistakes we have made in the near future. It is crucial to make sure that the right path is chosen for the club and lay the solid foundation as possible.
While Fred Berry, Andrea Mancini and Donati are in charge of the first team, we are ready to rebuild a clear soccer style for our colors. At the same time, we express our sincere gratitude to Alberico Evani, Attico Lombardo and his team for their professionalism and dedication during the complex period. Their efforts were highly appreciated by the club's ownership and all members.
Our ambition is clear: we hope to revive our club by starting with shaping a identifiable football style that honors Sampdoria's history.
Chairman
Matio Manfreddy
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