On Wednesday local time, Bayern Munich officially announced that the club and Emirates Airways signed a platinum cooperation agreement. Bayern senior executive Diedrich stressed that this cooperation will allow Bayern to obtain economic protection to achieve competitive goals.
Bayern and Emirates' cooperation mainly includes fence advertisements placed at Allianz Stadium on all Bundesliga match days, as well as joint publicity activities of both companies on social and digital channels. According to media reports, the total price of the seven-year sponsorship contract between the two parties is 35 million euros.
Bayern Vice Chairman and CFO Diedrich said: "Bayern Munich is very pleased to reach an agreement with a strong partner like Emirates. Emirates has been a staunch supporter of European football clubs for decades."
"To achieve our competitive goals, Bayern also needs economic planning guarantees, so Emirates is very close to our club's partner family. Emirates also connects us with fans around the world and can play a supporting role in Bayern's internationalization strategy."
Emirates President Sir Clark said: "We are very proud to be with Bayern Munich, the most well-known football club in Germany." ”
" Through cooperation with this legendary sports club, we have connected with the club's rich traditions and a passionate fan base. Only a very few forces can move and unite people like sports, across culture and the continent, across culture and the continent. "
"We look forward to making meaningful connections with millions of loyal Bayern fans around the world while celebrating excellence - a value shared by Emirates and Bayern Munich."