Serie A AC Milan Football Club officially announced that The Coca-Cola Company has become the club’s official soft drink (natural or artificially prepared beverage with an alcohol content of less than 0.5%) partner in Italy.
AC Milan officially wrote: AC Milan and Coca-Cola are pleased to announce an exclusive partnership. The global beverage leader will join the club’s family of regional partners. The Coca-Cola brand and Powerade (Coca-Cola Professional Sports Drink) will become the club’s official soft drink partner and official sports drink partner in Italy respectively.
This cooperation is far more than a sports sponsorship, but also a collision of universal languages such as football, music and lifestyle. In Milan, the international capital of fashion and culture, we have found the perfect stage to create a unique and unforgettable experience. Starting this season, AC Milan and Coca-Cola will breathe new life into the San Siro Stadium, creating a bespoke DJ zone and inviting artists to perform, turning pre-match events into unforgettable experiences, continuing the club’s tradition of fusing football with entertainment.
The agreement will cover the men’s and women’s first teams and will bring a series of exciting activities to Rossoneri fans. The two brands will work together to interpret the story of football. As a universal language, football inspires generation after generation, celebrating the values of passion, inclusion and solidarity.
The partnership will include exclusive digital content, social events, community events and fan lifestyle experiences, as well as brand exposure of Coca-Cola and Powerade at the San Siro Stadium, bringing fans a refreshing moment and accompanying them in their passionate moments, while strengthening the connection with AC Milan’s vibrant and international spirit.
Michael Autor, Chief Commercial Officer of AC Milan, said: "We are very honored to welcome Coca-Cola to our family of partners. This cooperation is a strong alliance between two iconic global brands. They share common values such as passion, inclusion and team spirit. Together we hope to provide fans with a unique experience, enrich the 90 minutes of the game and consolidate AC Milan's position as a global cultural platform."
Donet, Marketing Director of Coca-Cola Italy Leigh said: "We are very pleased to announce our partnership with AC Milan, a club that has made history in Italian and world football. This marks an important step for us and confirms our commitment to the sports community to promote passion, sharing and inclusion through teamwork. Joining forces with the Rossoneri today provides us with a perfect opportunity to connect with our families and fans, celebrate the spirit of football together and share unique emotions on and off the pitch."