US media SBJ reported the inside story of Curry’s personal brand.
According to reports, brands including Nike, Adidas and Puma have all sent invitations to Curry, but sources pointed out that Curry has not yet "discussed potential new contracts with any sports shoe companies."
It is understood that industry experts believe that the possibility of cooperation between Curry and Nike is smaller than imagined. Adidas or New Balance are more likely. Anta and Li Ning may provide Curry with the most direct high-paying contract. Puma, which is about to be sold, may also use Curry's brand to revive. Beyond that, Curry could potentially emulate what tennis star Federer did with L'Oréal, partnering with a brand that may not have a basketball or sports division at all.
It is understood that although some people in the industry believe that Curry starting his own business is the most unlikely scenario. But others have pointed out that Curry's economic level can theoretically support all or most of his entire brand's business. If Curry decides to start his own business independently with his personal brand, he will join Celtics Jaylen Brown and Magic Isaac as an NBA player who independently designs, produces and promotes signature shoes.
source:ty so 7m cn