When James made the decision in 2010, I was still working in the paper media, and I used QQ for daily communication. In that era of communication, everyone was very novel about James' decision to use live TV to openly join, just like watching a public auction show or watching a big lady throw a ball and choose a son-in-law. Unexpectedly, the live broadcast was particularly tedious and lengthy, making people yawn. The first half of the
ESPN live broadcast is a variety of advertisements (the James team brought live broadcast sponsorship from brands such as Coca-Cola, Microsoft, and Nike, among which Nike wisely asked not to reveal it), and then the activities of the Boys and Girls Club, which showed off their pretentiousness. After finally starting the official interview, the host asked a bunch of boring questions such as "Will you bite your nails when you are nervous?" The two kept chatting about the casual episodes, and even James said bluntly that he wanted to announce his decision as soon as possible to make up for the sleep (it is said that it was so lengthy just to fill the length of the live broadcast to ensure the ratings).
The expected decision has not come for a long time and I was bored. So I instructed the editor and reporter on duty that day to watch carefully and go to work hard. These poor brothers lasted for a long time before finally waiting for James's sentence "I decided to bring my talent to the South Coast." Even this sentence is said to imitate the sentence of Kobe's announcement in 1996 that he skipped college and joined the NBA directly.
Without the slightest surprise, the live show of "Decision" attracted overwhelming criticism. Cavaliers fans were dissatisfied with their King betrayed them, and most were angry at the long-lasting, pretentious live broadcast. Things that can be explained clearly in a few words have made everyone wait for a long time and watch advertisements.
This was a foreseeable public relations crisis. It is said that then-NBA president David Stern urged ESPN and the James team to give up the live broadcast in advance, insisting that it was a bad idea that would anger fans, but his advice was not adopted.
In the end, this pretentious live show became a major controversy in James's career, including James himself saying that it was a wrong decision many years later. If he could do it again, he would never do live broadcasts. Perhaps it was based on this that when he chose to return to the Cavaliers in 2014, he authorized the Sports Illustrated to publish a passionate article "Go Home" and announced the decision 2.
Now that James is in his twilight years of his career, the outside world is discussing whether he will choose to retire after the end of this season. At this moment, he replicated the controversial Decision 1 look. I wonder if I plan to really announce the retirement decision that everyone remembers, or do I plan to play the fans of Fenghuo Opera again?